A Complete Guide to Identifying Attractive Industries to Build Businesses in
Complete guide to identify attractive industries to build businesses in
Increase your chances of being in right industries at right time
Understand nitty-gritties of your Industry for better decision making
Use research-backed insights to convince your investors, employees, customers about your vision
What’s the biggest problem you face when you want to start your own business?
You might have your next big ideas But you are still figuring out…
95% of Entrepreneurs don’t even know what are the relevant parameters to evaluate their business
They Rely more on Gut Feeling than on Actual Facts
They directly jump into execution & then take incorrect decisions. So why is this a scary situation?
Most entrepreneurs are great at executing anything. They are the Go-Getters But, they end up failing because of the wrong Industry
So, How do we ensure that you are in the RIGHT industry?
Do you know why most Investment Bankers, Financial Analysts & Consultants Are Great as Entrepreneurs
Jeff Bezos Founder, Amazon
Ex-investment banker
Ashneer Grover Co-Founder, BharatPe
Ex-investment banker
Falguni Nayyar Founder, Nykaa
Ex-investment banker
Peter Thiel Co-Founder, Paypal
Ex-investment banker
That’s because of this 1 skill that they have & other don’t – Industry Analysis. They can decode and break down any industry and find out all major red flags before entering into one!
This book is EXACTLY about this.
It makes you go from someone with a few random ideas to someone with 100% clarity of what he needs to do next
Introducing “The Industry Handbook”
That helps you pick, analyze & and build a winning business
With all the tools you need to systematically design
and implement a Powerful Business
Let’s dig deeper
How does this book help in evaluating businesses?
Study the target audience &
Craft a product/service
your Customers want to buy
- Identify the pains, gains, desires of your customer
- How to establish a product-market fit in your industry
- Check strength of any idea/product using ‘value proposition map’
- How did Swiggy, Byju's crack their products
Most textile firms struggle & IT firms thrive because
Industry structures guide their success!
Decode It
- Who is more powerful in the industry - buyer / supplier?
- Which player gets the maximum profits?
- How big can it become? What is the current market size?
- How stable is the business? Any disruption risks?
- Pricing power, demand & supply, risks, key risks?
Which industry is inherently more Profitable?
Analyze financial metrics & pick winning businesses
- Which business has the highest Return on Investment
- How capital heavy or light is the business?
- Margins, scalability, capex, cashflow?
- Is debt a good option for the industry?
What should you do to
Survive the Competition in the Industry
- How Coca Cola, Zara, Netflix competitively positioned themselves
- How to build a competitive advantage
- How to differentiate your product / service innovatively
- How to price your product in competitive industry
Have a Look at the Complete Curriculum of the Book
Customers for Products
Products for Customers
Value Proposition Design
Customer Profile
Gains expected by customers
Pains of customers that are to be relieved
Risks faced by customers
Product fits for different Customer Segments
How to relieve pains through your products
How to create gains through your products
Value Chain Analysis – primary & secondary activities
Value System – understanding buyers & suppliers
Industry Map – how are the players integrated
Profit Pool – who gets the maximum profits in the industry
Major Industry Risks
Forecasting the Demand-Supply in Industry
Market Size Study – how big can this become
Industry Stability – is the industry prone to disruptions
Pricing Power in the Industry – can you price higher
Competitive Life Cycle – Innovation, Growth, Maturity, Decline
Disruptions & Sustaining Innovation
Government Regulations about the Industry
What is the supplier power
What is the Buyer Power
Threat of Substitution in the industry
Threat of New Entrants in the industry
Competitive Rivalry in the industry
ROE – Return on Equity
ROCE – Return on Capital Employed
Free Cash Flow Analysis
Industry Investment Requirements
It makes you go from someone with a few random ideas to someone with 100% clarity of what he needs to do next
What makes this book Actionable
We have introduced Industry Sheets, which gives a systematic process to understand the industry.
What’s more? We have implemented this system in 3 industries.
Indian Private Dairy Industry
Indian Premier League Franchises
Indian Express Logistics Industry
This is not a theory-book, it gives you actionable frameworks that you should use to find your answers
Honestly, there is no success mantra for building a business
It is a result of the decisions we make at every step. All good decisions are a result of data-backed insights & thesis. That’s what this book is about.
Take a step today so you take the right decisions, at the right time, in the right industry
Who is this for?
Aspiring Entrepreneurs
who may be students or professionals & want to start their business
Entrepreneurs
who are already running their business & want to take better decisions, identify red flags, find growth drivers
Opportunity Finders
who have 3-4 business ideas, but don’t know how to evaluate them, which one will be more successful
Industry Analysis is a Key Success Factor if you are one of the above!
73% of entrepreneurs find it difficult
to evaluate the strength of their idea
Here is What are Readers Say
We know you are extremely passionate about your business and you want to build a successful business. That is why you read so far.
This is your calling to take a step towards your dream. To being a better entrepreneur, who has all the clarity he needs for his business.
Take the step today, buy this book, and you will see that it will pay off the highest returns possible.
Frequently Asked Questions
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